S33 Creative | Brand & Interactive Design

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A Blog Post

(Un)Responsive Websites and SEO

These days everyone is familiar with the term Responsive Web Design (RWD). I mean, people have been talking about it for over 5 years now. So why would I waste time writing another article about it? And why should anyone else care?

Great questions. My question back is: why are there still so many sites out there that are not responsive? I think there’s still room for discussion on this issue.

Let’s first take a brief look at what Responsive Web Design (RWD) is, according to Wikipedia:

“RWD is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”
– Source: Wikipedia, Responsive Web Design

In summary, RWD is all about transposing the best experience possible of your web-based content between a vast array of internet devices, with all their different screen ratios.

So getting back to the question of why should we care about RWD? The short answer is: if you have a website and it’s not responsive, it will cost you in the form of bad user experience for what is becoming the most significant userbase online, and not only that, your search engine ranking will suffer.

The good news is, most sites these days are actually built on a Responsive Framework of some kind, as they’re not difficult to find.

However, if for some reason you don’t have a responsive site, or are wondering if it’s worth taking the plunge to investing in a website overhaul that will enable your site to enter the 21st century, here are 3 things to keep in mind:

1. As of 2015, Mobile-friendliness will affect your mobile search engine rankings in Google: for the better, if your site is categorized as ‘mobile-friendly‘; and for the worse, if it is not.
2. Current internet usage statistics indicate that the percentage of users on mobile devices is greater than the number of desktop users.
3. These above points will only increase in urgency.

So, if you are a business owner and you do not have a mobile friendly site, you may want to seriously consider changing over your site to a mobile-friendly, Responsive framework.

If you have further questions, or would like to set up a consultation, please feel free to contact S33 Creative.

Additional Mobile-Friendly Resources:

Google developer site / getting started on making your site mobile-friendly
Mobile-friendliness site testing tool

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